Guide to retail returns marketing

Did you know that 62% of consumers who’ve had a poor returns experience with an online retailer are unlikely to re-engage? That’s just one of the downsides of not taking a strategic approach to retail returns management.
However, when managed properly, returns need not be just a “cost of doing business.” Instead, it can be an opportunity to engage with customers and drive more sales. Being strategic with your returns marketing also entails fewer instances of returns and cost savings on reverse logistics.