B2C European ecommerce market returns trends and recommendations

Of course, as more consumers make more purchases, it’s likely that the current trends in the market—from an increase in returns to consumer sustainability concerns—will be exacerbated in upcoming years. But why should that matter to ecommerce brands?
Simply put, it’s an increasingly competitive landscape (it’s estimated that there are over 150,000 active ecommerce companies, and that number is likely to increase). Brands need to be keenly attuned to the evolving preferences of their consumers, especially when it comes to and If not, they’ll run the risk of being left behind in the dust.