How to reduce your return rate: 11 Tips for fewer returns

Unfortunately, customer expectations for a hassle-free returns process have made it difficult for brands to restrict them without increasing cart abandonment. In fact, that 92% of shoppers say that a retailer’s return policy influences their buying decision, and 62% indicated they’re unlikely to continue shopping with a brand that offers a poor returns experience.
So, how do you reduce returns without harming customer loyalty?