What sustainable shoppers want

Whether buying a new laptop, a cast-iron frying pan or yoga pants, more and more consumers care about how their purchases can affect the environment. Over half of U.S. consumers (57%) think it is important or extremely important for the brands they purchase from to be committed to sustainability, according to the Amazon Ads 2023 Higher Impact report.
As scientists and government agencies share new studies about the effects of climate change, consumers are prioritizing the environmental impact of their purchases, along with other practical needs like convenience, affordability and reliability. Sustainability is part of the buying equation.