In exchange for occasional perks such as discounts, exclusive brand access or advanced notice on sales, customers regularly and gladly surrender their personal information to luxury brands. In today’s data-led world, this information is like gold dust and the key to brand advocacy. But then the General Data Protection Regulation (GDPR) came into effect. On May 25, the European Union’s greatest shakeup in privacy legislation came into full effect. It redefines how and to what extent the personal information of E.U. citizens must be protected and is applicable to all organizations – wherever they are in the world, if dealing with European customers. Read more…
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