What is shoppable content? Benefits, formats and brand examples

What is shoppable content? Benefits, formats and brand examples

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. The latest option in the mix? Social commerce. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers.
And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. Read more…