Using data to enhance your customer journey maps

Using data to enhance your customer journey maps

Trust, but verify. You’re likely familiar with the phrase. It’s a translation of a Russian proverb that boils down to the idea that belief needs to be backed up by observational data. For customer experience (CX) professionals this means using all available data sources to bolster your customer insights, understand the value of critical moments, and track customer ease and satisfaction as they interact with your brand. Read more…