Understand online shoppers to accelerate your growth in ecommerce

With ecommerce growth projected to continue, insights from eCommerce ON, a global study of over 69,000 shopping trips, provide a foundation for your ecommerce strategy. It’s a well-known fact that the pandemic has fast-tracked ecommerce growth, and all signs indicate it will continue all over the world. Most of us are surprised, not only by the increase in ecommerce, but the many forms in which it has taken hold. Similar to the way new variants have kept the pandemic going, digital shopping has morphed to adapt to the needs of shoppers in different places.