Top 6 customer experience strategy tips for 2020

A  customer’s ‘experience’ with your brand never stops, whether you define it or leave it to random circumstances. As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. In other words, a good experience or a negative one.
It’s the same reason you have a marketing strategy – you can either wait for your customers to find out about you and have no or limited control over it, or you can take charge and define how customers learn about you by proactively introducing your brand with your own message. The latter outcome is the result of acknowledging the need for a strategy, and then executing it, such that you are more equipped to meet your overall business objectives. Read more…