Shifts in fashion and beauty consumer behaviour

Shifts in fashion and beauty consumer behaviour

Big name buyouts, post-lockdown make-up trends, and surging sales of “going out” clothes. The fast-changing fashion and beauty industries — and the consumer shifts that influence them — were never far from headlines in 2021.
We’ve conducted research in partnership with Trinity McQueen to analyse the attitudes and behaviours of 7,000 shoppers across the U.K. to better understand change at a consumer level and help retailers and brands to navigate continued disruption. Read more…