Introducing catalog-powered AR shopping lenses

Introducing catalog-powered AR shopping lenses

Brands can now connect their Product Catalogs to their AR Lens experiences on Snapchat. Our new Shopping Lens format combines the scale and efficiency of commerce catalogs with the personalization and performance of AR try-on and product visualization, resulting in a powerful AR experience built to present multiple products from a Product Catalog in a single Lens. Shopping Lenses dynamically pull in product-level information — such as product name and price — from a Product Catalog and visually present this information in new Lens Product Cards on-screen.  Read more…