How to make the most of the cancellation journey

Customers canceling subscriptions are among the lesser desired situations for any subscription business. Contrary to what it may sound, providing an excellent cancellation experience fuels strong subscriber retention outcomes. This article covers why cancellation journeys are crucial in subscription models, along with some best practices for a stellar cancellation journey.
Why does the cancellation journey matter?

→ Read the full article: How to make the most of the cancellation journey

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