How shoppers are using social media

how shoppers are using social media | How shoppers are using social media We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the shopping environment has ripened for social media. We see it in the investments that advertisers are making — ad spending on social media hit $41.5 billion in 2020, according to a report from the Interactive Advertising Bureau. That’s 30% of all internet ad revenue! Read more…

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