The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. For as long as one can remember, it seems like a new Chinese e-commerce platform has become the next big thing every six months. First, nobody could stop talking about Alibaba, then there was Xiaohongshu (Little Red Book), followed by Douyin ( TikTok). Pinduoduo is the latest…that you know of. Read more…
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