In a recent industry report, the extended reality (XR) is expected to reach $463.7 billion in 2026. And the beauty industry is expected to be one of the biggest adopters.
In 2018 before the pandemic, L’Oreal acquired an AR technology company to roll out a virtual try-on feature. In May 2020, MAC Cosmetics launched its virtual-try-on feature with YouCam.
Now, Lancôme is creating virtual stores worldwide that use XR technology that will make available a full-scale simulation of physical experiences as an integral part of their e-commerce platform. By walking up to a virtual store, customers can enter the store with one click and interact with products and customer service representatives. Read more…