For Google, retail’s omnichannel future is now

For Google, retail's omnichannel future is now

As analysts and investors pored over Google’s record fourth-quarter results Tuesday (Feb. 1), which were led by strength in its burgeoning cloud computing business and legacy search and advertising empire, the company’s evolving eCommerce and retail story would not be denied its chance to also be in the limelight.
“I’ve said it before and I’ll say it again; The future of retail is omnichannel,” Google Chief Business Office Philipp Schindler told analysts and investors on the company’s earnings call, before outlining plans to further invest in new features and next-gen experiences that benefit merchants and shoppers alike. Read more…