Facebook shuts down its live commerce push

facebook shuts down its live commerce push | Facebook shuts down its live commerce push In a move that likely reflects a bigger concern for TikTok than it does for Meta, and its overall growth plans, Facebook has announced that it’s shutting down its experiments with live shopping in the app, as of October 1st this year.
Facebook’s shuttering its native live stream shopping program, along with the ability to create product playlists, or tag products on Facebook, as it continues to refine its focus, and rationalize its development spend. Read more…

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