Email send time matters — a lot

You might have the absolute perfect email for shoppers, but if it doesn’t get in front of them at the right time, they’ll never even see it. This recognition has led to years of marketers thinking through send time optimization, trying to find the best time of the day to boost opens and clicks by conducting rigorous testing and analytics, which create complex logic that takes hours a week to maintain. As a group, we’ve made a lot of progress over the years, but with the introduction of new AI-driven email marketing technology, the best is yet to come. Read more…