Data storytelling: Using consumer insight to strike a chord

Data storytelling bridges two worlds: the creative and the formulaic; emotive communication and hard data. While nothing new, storytelling is fast becoming the most effective way to reach today’s consumers. More and more brands are looking to deep consumer insight to shape meaningful stories that resonate with their audience. Here’s why.
What is Data Storytelling?
Data storytelling is about making connections, using data as the guiding source. Whether to shape a unique brand identity or an impactful marketing campaign, it gives brands an opportunity to capture attention in a way that’s focused squarely on their target audience. Transformative consumer data that goes far beyond demographics – quantifying  interests, attitudes, perceptions and motivations is changing the way this is done. Stories shaped in this way are what bring brands to life. So what makes it work? Read more…