Brands catch the micro-influencer wave

Brands catch the micro-influencer wave

When shoe company Converse launched its Chuck Taylor All Star CX line of sneakers in 2020, the marketing team turned to Obvious.ly, an influencer marketing agency. Obvious.ly sent a request for proposals to its community of creators, many of whom are “micro influencers,” with anywhere between 10,000 and 75,000 followers on the social media giants TikTok or Instagram. The 24 “creators” who got the nod proceeded to put their own spin on the campaign, touting the shoes to their respective audiences. Read more…