AR and VR will drive omnichannel 2.0

Imagine you walk into your grocery store and instead of grabbing a cart, you put on augmented reality (AR) glasses pre-loaded with an artificial intelligence shopping program. Wait, did I say walk into a store? I meant sit down on your couch at home, put on your VR headset and virtually shop from the comfort of your own home. A virtual shelf fills with a curated selection based on your past purchase history. Throughout the “trip,” you pick up and inspect products, try things on, ask the program questions about product ingredients and check product reviews.  Read more…