Generating more traffic to a website is one of the important aspects of organic search optimization. Every SEO report highlights organic traffic. This metric is one of the pillar key performance indicators, right? While driving increased traffic to a website is foundational as part of a solidified organic strategy, it’s also important to remember that increased organic traffic does not necessarily translate into a net positive. The following scenarios are examples of when driving more traffic is not better for a business. Read more…
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