40% of marketers now use shoppable video ads, underpinning ‘storeless’ economy

The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a “storeless” environment by as much as 500%, permanently altering the brand value chain, according to a new report the Interactive Advertising Bureau (IAB) shared with Marketing Dive. The trade group’s “Brand Disruption 2021” findings cite data showing that store closings in the U.S. will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. Read more…