3 facets of today’s switched-on social networker

Today, we speak a lot about the rise of the conscious consumer, but there’s also much to be said about the increasingly mindful social networker.  Similar to how consumers have grown more attentive to the social, ethical and health-related implications of their shopping habits, today’s social networker is more conscious of their digital wellbeing, online privacy and social footprint.
The nature and purpose of social media has changed for digital consumers and, consequently, for brands. It’s no longer just about visibility, but effectively targeting and engaging the right individuals. Read more…