20 Ways to optimize your checkout flow

20 Ways to optimize your checkout flow

You’d think that once you get someone all the way through your sales funnel to the point where they’re adding items to their cart, you’ll likely be able to convert them into a customer. 
But actually, the average cart abandonment rate is 69.57%. Most of the time, people who add items to their cart don’t bother to check out. 
This is due to a number of factors. The biggest cause of abandoned carts is somewhat outside your control — people will often add items to their cart without any intention of buying them as a way to see what the final price will be while comparison shopping.  Read more…