Why retailers are bringing back the catalog, but making it digital

Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The performance marketing channels that powered a decade of retail growth are delivering diminishing returns, and retail teams are feeling it in their budgets.
The usual instinct is to look for the next new thing. What’s emerging instead is a format that predates the internet entirely.