What today’s online shoppers really want

Consumer expectations have never been higher. In a world of mobile-first browsing, instant comparisons and AI-powered everything, retailers face a simple challenge: Make it effortless or lose the sale. The Pixel in conjunction with Athos Commerce ran a survey of 1,000 shoppers and here’s what the latest shopper behaviour data reveals about how people search, browse and buy online, and importantly what it means for your eCommerce strategy.