Top performing content for 2026 according to influencer marketers

The ultimate goal of any influencer marketer is to use creator content to 1) boost brand awareness or 2) generate sales. But which social media platforms are best for each? Which content types? Which deliverables? And in partnership with which influencers? These are the questions we asked over 50 influencer marketers to understand which platforms, creators, content types, and deliverables are getting them the best results. Here’s what we found.