AI search isn’t the end of SEO – it’s the next era

Everyone’s talking about “AI search” ( AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter.
What’s shifting is where people discover information – and how machines decide what to trust. Here are a few myths worth retiring.