The 2025 Pinterest autumn trend report

This autumn, Gen Z is driving a powerful shift toward thrifting and sustainable shopping, making secondhand style not only smart, but stylish. With Gen Z now accounting for more than 50% of Pinterest users, searches for “dream thrift finds” have skyrocketed by 550% amongst that cohort on the platform, while searches for “vintage autumn aesthetic” are up 1,074%. Male Pinterest users are also embracing the secondhand trend—searches for “secondhand outfits for men” have increased by 31%. And the trend extends beyond wardrobes: ideas for “secondhand kitchens” and “secondhand decor” have increased by 1,012% and 283%, respectively.