5 Ways AI changed brand-customer relationships forever

“Never be the same again” is 100% a term we would use for brand-customer relationships in the age of AI. New operational models, new types of buyer’s journeys, simplified visual search, and brands being cut out of their own marketing funnels are just some of the fundamental ways Gen AI, voice assistants, chatbots, and AI agents have changed the game forever.
In this article, we’ll dive into 5 significant changes brought on by AI, how they add to the overall customer experience, and whether or not you should rethink your marketing strategy and daily behind-the-scenes operations. Spoiler alert: You definitely should.