What is Agentic Commerce and how do retailers prepare?

Agentic commerce is one of those things: One day it’s on the periphery of your awareness and then, overnight, it’s everywhere all at once. Of course, that doesn’t just happen. It could have something to do with the fact that in relatively rapid succession OpenAI, Mastercard, Visa, Walmart, Google, Amazon and PayPal with Perplexity announced agentic AI initiatives or enhancements.
And while there has been a lot of talk, it’s been more than just talk. There’s substance: The announcements by some of the world’s biggest companies in commerce and payments have provided a peek into what’s to come — and likely sooner rather than later.