Beyond the bargain: Unlocking full-funnel growth through affiliate

In Q1 2025, 70% of Awin’s retail sub-sectors saw a year-on-year decline in their discount partner sales share. The APMA’s latest report points to the same shift, with voucher partner contribution falling across the industry. But this doesn’t mean all discount partners are in decline. In fact, some of those offering more advanced targeting capabilities, such as geo-targeting or audience segmentation, have continued to grow.