How does Gen Z shop in 2025?

Zoomers are 40% likely to buy a trending product on social media. Much more likely, in fact, compared to boomers (23%) Gen X (33%), but just slightly more likely than millennials (39%). If you’re targeting zoomers and millennials, and you’re not on socials… you’re not even in the conversation. But which social platforms are we talking about?
So… 66% of Gen Z is likely to buy directly from TikTok, making it the top social commerce platform for the generation.