Why influencer marketing beats traditional ads in 2025

“92% of consumers trust recommendations from individuals over brands,” according to Nielsen’s Global Trust in Advertising Report. That stat tells you everything you need to know about why influencer marketing has outpaced traditional advertising in 2025. It’s not about flashy campaigns – it’s about trust, relevance, and connection.
At Torro Media, we’ve spent years helping brands in Boston and beyond navigate the evolving digital landscape. We’ve launched influencer campaigns, tested platforms, tracked ROI, and one thing is certain: the influencer economy is no longer optional. It’s essential.