RCS explained: 8 Frequently asked questions and best practices

2025 will be the year we get this RCS Business Messaging show on the road. Many marketers find themselves navigating unfamiliar territory as this next generation of messaging begins to emerge. As more and more conversations are had, we’re starting to hear similar questions across industries and verticals. 
From implementation complexities to ROI concerns, the uncertainty is understandable. After all, adopting any new communication channel requires careful consideration, especially one that promises to fundamentally change how brands interact with their customers. Through our ongoing conversations with marketing teams across verticals, we’ve identified the most pressing questions that keep surfacing about RCS Business Messaging.