The age-based playbook for subscription brands

How should subscription-based brands respond to differences in how different generations engage with subscriptions? The short answer lies in designing offers, experiences and systems that reflect generational behaviour. It’s not just about tailoring marketing messages but includes product infrastructure, pricing tiers, and retention strategy.
This is the second part of my series on generational subscriptions. In Part 1 of this look into generational divides, I explored how different generations engage with subscriptions—what they subscribe to, their spending habits, loyalty levels, the UX, etc. Read Part 1 here.