Shoppers embrace generative AI

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “ What matters to today’s consumer 2025” from Capgemini. The technology consulting firm surveyed 12,000 consumers in North America, Europe and Asia-Pacific in November 2024 on consumer shopping trends.