Everything about Gen Zalpha: Unlock the next generation of consumers

Generations are a funny thing. Boomers, Millennials, Generation Z: we’re all part of one, and like it or not, have characteristics unique to our life cycles. Our formative years shape who we are: Millennials grew up in the shadow of events like 9/11. They entered the workforce during the height of an economic recession. Boomers grew up as television expanded, changing their understanding of the world around them. Gen Z was the first digitally native generation: the generation of social media, filters, and instant connectivity.