App market trends 2025: The year ahead according to experts

The start of a new year often sparks thoughts about the future and what it might bring. It’s also a time of intense preparation: crafting budget plans, scheduling campaigns, and strategizing for success and growth in the months ahead. What better way to start the year then than by hearing directly from industry experts about the trends set to shape the app industry in 2025?
But where can you find these expert opinions? Don’t worry — we’ve done the hard work for you. We’ve spoken directly with the leading figures in the space: the industry leaders who headline events, the masterminds behind groundbreaking app marketing strategies, and the architects of some of the most successful user acquisition campaigns.