6 eCommerce trends to watch

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market: artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. Generative AI opens up greater opportunities for value-creating personalization, dynamic pricing, user-friendly  chatbots, voice assistants, virtual assistants, and improved customer search. Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to  grow by more than 50% (link resides outside of ibm.com) between 2021 and 2025.