Think global, act local

The rate of e-commerce businesses expanding internationally has seen significant growth in recent years. Global e-commerce sales have been rapidly increasing, with international expansion becoming a crucial strategy for many businesses​.
Currency, language, shipping, and payment are the natural ‘must-haves’ for selling to customers in international regions. However, the real opportunity to drive brand awareness and regional sales comes from tackling the challenge of balancing a broad, international reach with the nuanced needs of local markets.