Amazon says AI is becoming transformative to its business

Amazon says the power of AI is leading to significant shifts in its business. The tech giant uses AI in everything from customer assistance and summarizing customer reviews to fit recommendations and rewriting product titles on the fly. Doug Herrington, CEO of Amazon Worldwide Stores, said AI is among the biggest technological revolutions.
“AI is becoming transformative for our business, and we really haven’t had a technology revolution as large as this since the start of the internet,” Herrington said during his keynote session at NRF on Sunday. “We had some big ones roll through. I think the shift to mobile was very large, the rise of the social platforms was quite large, but nothing as large or as extensible as this.”