5 Key customer expectations & how to exceed them

Past experiences, emotions, customer reviews, and testimonials all form a customer’s expectations—and give you data on how to exceed them. Remember the last time you bought something online. You browsed different online stores and came across the item that checked all your boxes for specifications and price. Based on past experiences, you expect the item to arrive promptly and match the product photos and description. You also expect an order fulfillment email, shipping updates, sturdy packaging, and a quality product that works right out of the box.