Maximize deal days for ecommerce growth

Deal Days like Amazon Prime Day have become major events in the ecommerce calendar, driving billions in sales and attracting millions of shoppers. But are brands maximizing the potential of these high-traffic periods? In a recent article featured in Business of Fashion (BoF), Front Row’s VP of Brand Strategy, Alexandra Carmody, shares her expert insights on how to leverage Deal Days for long-term success that extends far beyond temporary sales spikes.