How to create a customer journey map

Two top experts offer tips, advice, knowledge and two examples when it comes to crafting the much needed, and highly important, customer journey map. The customer journey map is a critical aspect to a brand and retailer’s success as it provides a visual story of how customers are engaging with the brand, services and with products.
It should be a living document constantly given attention due to all the many changes taking place within a retail strategy. The customer journey map should provide an comprehensive look from the consumer’s view and serve as a valuable tool for understanding the consumer, anticipating the customer’s needs and for predicting consumer behavior.