Top 5 retention marketing pitfalls (and how to avoid them)

It’s time to meet your match. Let’s face it: ecommerce retention can be complex. For most marketers, building a retention strategy can often feel like trying to build a puzzle with missing pieces. They know their customer data is out there, but it’s often stuck elsewhere, siloed in products across their tech stack, leaving their team with blind spots. As a result, many marketers are operating with these blind spots without even knowing it.