Retail payment innovations that shape the future of unified shopping experiences

Customers crave experiences that make their buying journey as smooth and flexible as possible. Retailers are turning to different innovations to accommodate those needs. Below are some considerations for retailers that want to enhance cross-channel and in-store experiences.
Cross-channel experiences:
Click-and-collect
Creating cross-channel experiences is a top priority for retailers. Consumers want a combination of digital and physical experiences that allow them to move between channels and pick up where they left off. This is often referred to as a click-and-mortar business model, which is when businesses have both in-store and online stores.