How AI can bridge the gap between offline and online

Before the Internet, most brands only had to worry about one thing: getting their customers to shop in their store. But since e-commerce changed the game, the online shopping experience has moved steadily into the foreground. In-store and online shopping are now two sides of the same coin, even though many businesses still struggle to reconcile their e-commerce and in-store commerce.
But any gaps between in-store and online shopping are ones that businesses can’t afford to ignore. The world of commerce is no longer divided into online and offline realms. Instead, it has become a seamless blend of the two, creating a new, unified shopping experience.