How agentic commerce changes the rules for supply chains

Agentic commerce is redrawing the boundaries of how consumers make purchasing decisions. AI agents now evaluate products, compare options and complete transactions on their behalf, often in seconds. For brands, the implications stretch far beyond marketing and digital experience. Hyper-responsive, accurate supply-chain commitments are one of the critical levers that will separate winners from the rest in agent-mediated markets, according to our recent report, Agentic commerce: Make your brand unmissable.